Brand Setting

 Brand Positioning Essay

Internship Report on

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A report of BRAND TRANSFERING STRATEGIES AND BRAND PERCEPTION OF RESIDENT ECO TRAVEL WATCHES

By

Vivek Kumar 149010108

(BIM BANGALORE)

To

Bharathidasan Company of Administration

Period (March 2009 –30th May 2009)

Declaration

I actually hereby declare that the dissertation named " A report of BRAND REPOSITIONING STRATEGIES AND BRAND NOTION OF CITIZEN ECO TRAVEL WATCHES” is done for partially fulfillment of internship the part of analyze " under the guidance of Sharon Andrew and I possess invested my personal earnest work to accomplish the work and it has not recently been submitted everywhere for any different award. Where ever I had manufactured any recommendations I have supplied the source details and they have been completely acknowledged.

Vivek Kumar

PGDBM BATCH-06 Bharathidasan Start of Management Bangalore Campus

Certificate by Guide

This can be to certify that the feuille titled A report of " BRAND TRANSFERING STRATEGIES AND BRAND NOTION OF RESIDENT ECO DRIVE WATCHES” posted by Vivek Kumar features their initial research work. It is often done as per part of his internship inside the CITIZEN ENVIRONMENTAL DRIVE WRISTWATCHES. it does not kind any element of any earlier dissertation, thesis or record submitted to the company.

________________________

JOHN THARIAN ELENJICAL

ASST MANAGER

RESIDENT WATCHES (INDIA) PVT LIMITED

Executive Summary A large number of brands and companies are regularly reinvigorating their particular businesses and positioning all of them for growth. There is a continuous need to innovate, update, or simply simply fend off the competition in order to better explain " so why buy myself. " Manufacturer positioning makes a specific put in place the market intended for the brand and product Offerings. It actually reaches certain sort of consumers and delivers rewards that meet the needs of several essential target groups and users. The actual procedure of a organization or brand's positioning in the marketplace depends on how it communicates the benefits and product qualities to customers and users. As a result, the brand name positioning of any company or perhaps product tries to further distance itself via competitors depending on a host of items, but especially on five key concerns: Price, Top quality, Product Qualities, Distribution, and Usage Situations. In recent times, consumerism has gone through a great alter. Consumers today are well educated about the merchandise, as compared to earlier times. Hence, the marketplace has become buyer centric. Recognizing the importance of the customers in the business structure, firms have started effecting brand repositioning physical exercises on a regular basis. In the recent times, an important brand repositioning exercise has become planned by simply CITIZEN WATCHESPVT LTD in order to provide more to its customers. The company has first absent for enhancements made on logo and tagline. Then the conversation strategy have been revamped to share its new position. This current study includes reviewing the positioning strategies by looking for the present perception of...

References: • Sengupta Subroto (2006), " Brand Positioning: Techniques for Competitive Advantage”.

• www.brand watches. com.

•. www.capital line. com

• ICFAI Journal of Brand Management

• www.marketingprofs.com

• www.brandingstrategyinsider. com

• www.scribd.com

• titan repositioning approach