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ACTIVITY 2 (LOC2/AC1)

We have carried out a short interview with the director of a KFC outlet in Kajang and recorded the interview in a form of COMPACT DISC. The COMPACT DISK would be posted along with the project copies. Moving on, there are many types of researching the market techniques that can be used to collect information on level of satisfaction towards KFC's " Jom Jimat Menu". However , here we only state both the major types of market research techniques that are asked for, and also two positive aspects, and disadvantages for every single technique.

The first type is personal interview. Personal interview is when persons collect data by face-to-face contact within an interview. It is just a two-way discussion between the interviewer and the surveys takers (interviewee). A benefit is that there exists an opportunity pertaining to feedback. Why? Because the interviewer is able to assure that the dialogue including the respondent's answers would be strictly personal and confidential. Also, because the interviewer could clarify any doubts or perhaps difficulties the respondents would have with the questions asked or instructions provided. The second benefit is that the interviewer is able to ubung for complex answers. Precisely what is ‘probing' anyone asks? The term ‘probing' or ‘probe' is the mental prompts that are made by interviewers when the respondent is encouraged or perhaps motivated to communicate his/her answer even more completely, or fully. This is used to get respondents to increase the size of on, clarify, or explain their answers in more fine detail or in a better way the interviewers can understand. Such as; when we interviewed Mr. Khairuddin, the administrator of KFC at Kajang, we asked him their particular target market to get the Jom Jimat Menu was. He answered that their target audience was teens. So all of us ‘probed' him by requesting " Why were all their target market for teenagers? " Nevertheless , if you will find advantages, you will discover surely disadvantages. One of the disadvantages is job interviewer influence. The difference of interviewers may be...